Legoland’s United Kingdom-based parent company,
Merlin Entertainments Group, is looking at sites in Alpharetta near North Point Mall, Atlantic Station in Midtown, the downtown area, and the Buckhead area near Phipps Plaza, said Howard Samuels, national real estate adviser for Legoland and president of Samuels & Co. Inc. in Los Angeles.
Merlin “is very interested in opening a Legoland Discovery Center in the Atlanta market,” he said. “We’re very fortunate there are several sites that will work.”
Samuels hopes to select a site in Atlanta by the end of the year.
Inside a 30,000- to 35,000-square-foot Legoland Discovery Center, which is about the size of a newer
Best Buy store, is a 4-D movie theater, a play area, a Dragon Castle Ride, a Build and Test area, and other interactive stations, all built with and around the iconic plastic bricks invented by a Danish company.
Read more in the Atlanta Business Chronicle article HERE